Thursday, March 31, 2011

Nike Cricket – “Yards” Commercial

Nike captured the intensity of street cricket in their latest TV commercial entitled Yards which was shot on location in Bangalore in India. The commercial is aimed at attracting the attention of audience viewing the cricket semi-finals between India and Pakistan today. The 60 second spot is cleverly edited to show the relationship between street cricket and the professional national team, where kids take the sport as seriously as their heroes. Director Omri Cohen (Hello Robot Films) and creative director Senthil Kumar (JWT)

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