Wednesday, March 16, 2011

adidas is all in – Campaign Video

adidas drop a new massive campaign titled “adidas is all in”. The campaign’s premise resides over this simple yet bold statement, “Heart over head. Inclusion over ego. United by passion, we go all in. Go all in.” A number of personalities under adidas’ talented and influential roster of both artists and athletes make an appearance including David Beckham, Lionel Messi, B.O.B, Snoop Dogg, Ed Banger and Derrick Rose among others. Additionally, the video represents the launching point of an all new Justice “Civilization” track set to hit iTunes on April 4 as part of the group’s new album.

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